Your choice
Three flavours, with repeats allowed.
3 MINI PIZZAS / THAILAND
Bangkok concept · In development
Three mini pizzas.
Three flavours.
One personal box.
A fresh take on a familiar favourite. Shape the first Speedy Pizza in Bangkok.
01Made for one02Built around choice03Designed for delivery
01 / THE PERSONAL BOX
Why settle on
just one flavour?
Three thin, crisp mini pizzas make one personal meal. Choose within your tier, open the long box and enjoy the variety. Every tier contains three mini pizzas.
MargheritaCottoTropicale
Choose any 3 from 9 Classic recipes. Repeats welcome.
239THB / box
DiavolaPolloFumé
Choose any 3 from 18 Classic + Signature recipes. Repeats welcome.
319THB / box
Anatra VerdeRivieraLa Firma
Choose any 3 from all 27 recipes. Repeats welcome.
459THB / box9 Classic recipes. 18 with Signature. All 27 with Premium. Always three mini pizzas; proposed prices include model VAT. New recipes await tasting and costing.
Made personal
55–60 g raw dough per mini pizza.
A complete meal
Lunch or dinner, delivered or collected.
02 / THE SPEEDY FAMILY
A whole meal.
One unmistakable look.
Fries, bites, roasted corn and Speedy Passion complete the experience. Consistent packaging makes the meal recognisable from first sip to last bite.
Build your three-pizza boxPackaging concepts. Final recipes, materials and supplier costs remain to be tested.
Speedy Fries · Speedy Bites · Speedy Corn · Speedy Passion
03 / THE FIRST STORE
Small footprint.
Big city energy.
A 45–55 m² Bangkok pilot with around 6–8 seats. Lunch and dinner delivery lead the format, supported by takeaway and a quick place to sit. The neighbourhood and premises are still to be selected.
Design alternatives for one first store. No operating location is shown.
04 / A FOCUSED FIRST STEP
One pilot.
A clear starting budget.
THB 4.5 million funds a compact Bangkok pilot, the parent company and a reserved first central kitchen. The v2 plan keeps the store at around 45–55 m² with 6–8 seats and concentrates spending on the kitchen, delivery and operating cash.
See allocation & assumptions4.5million THB
- Opening & company setup
- 2,350,000 THB
- First central kitchen reserve
- 600,000 THB
- Opening operating cash
- 1,550,000 THB
Same THB 4.5m total, revised allocation in v2. THB 600k for the first central kitchen is included. All amounts remain planning allowances.
05 / HOW THE MODEL WORKS
Build the store.
Then build the system.
- 01
Restaurant sales
Pilot OpCo and separately funded franchisees
- 02
Parent revenue
5% royalty, franchise fees and raw-base supply
- 03
Costs, tax & reserves
Support, kitchen operations and cash needs
- 04
Possible dividends
Only an approved, affordable distribution
The v2 royalty base deducts merchant discounts and documented refunds and excludes VAT. Fee and supply terms are proposals; contracts and accounting need agreement.
Proposed ownership of BrandCo
65%
Partner
35%
Founder
The 65/35 split and Thailand exclusivity have been discussed verbally with a partner. They are not an open allocation for unlimited investors. Pilot OpCo ownership remains to be agreed.
35% equity means a share of declared dividends — never an automatic 35% of gross royalties.
Read the investment brief06 / PROOF BEFORE EXPANSION
From a good prototype
to a repeatable format.
- 01
Prepare the pilot
Select premises, confirm recipes, suppliers and the complete service.
- 02
Open & measure
Track paid demand, repeat purchase, contribution and cash.
- 03
Support first franchisees
Base-case targets: openings in months 6 and 10.
- 04
Centralise when ready
First kitchen in month 11 in the base case; later expansion depends on sustainable results.
BASE CASE / OPERATING YEARS
See the pace of the plan.
Each square represents one forecast restaurant. Select a year to see the model’s planned network, including the pilot.
Conditional targets. Franchisees fund their stores; no openings are contracted by this illustration.
3restaurants at year end
Year 1: pilot + 2 franchisees. First central kitchen planned in month 11.
Already tested
Cooked prototypes, positive internal tastings and a portion judged sufficient for one meal. An internal 20–30 minute hold used a normal pizza box.
Next validation
Thai customer sales and repeat purchase, the final long box, full-service timing and supplier quotations remain unvalidated. The v2 budget covers opening preparation, without a separate paid market-test project.
07 / LOOK CLOSER
The next chapter
starts with the details.
Explore the public investment brief and proposed menu before a project discussion.
01020304
Investment brief
v2 allocation, five-year scenarios, cash and company structure.
Interactive menu
27 recipes, three tiers and a personal box to compose.
Kitchen equipment
Main equipment, allowances, workflow and the central kitchen.
Customer & store experience
Try the kiosk, POS ticket and management demonstration.
Is the first restaurant open?
Not yet. The site, suppliers and opening date remain to be confirmed. All store and packaging images are concept visualizations.
What is the next proof point?
The pilot must establish paying demand, repeat purchase, delivery quality and a repeatable full-service process. Internal tastings are encouraging; they do not establish Thai customer demand.
Are investment terms final?
No. The partner split and Thailand exclusivity have a verbal understanding. Definitive agreements, operating roles and pilot ownership still need to be settled.
A considered first step.
A brand built to grow.
Speedy Pizza Thailand · Project in development
Explore the investment